Content development is the process of
researching, writing, gathering, organizing,
and editing information for publication
on web sites. Web site content may consist
of prose, graphics, pictures, recordings,
movies or other media assets that could
be distributed by a hypertext transfer protocol
server, and viewed by a web browser.As a
technical writer, you will either design
and create new documents or maintain an
existing document. Content developers may
also be search engine optimization specialists,
or Internet marketing professionals. This
is because content is called 'king'. High
quality, unique content is what search engines
are looking for and content development
specialists therefore have a very important
role to play in the search engine optimization
process.
You can generalize the above process
of determining objectives and then refine
them further in the following way:
1. Determine what the users will be able
to do. This constitutes the main objective,
also called target objective in the Instructional
Design world.
2. Determine the information users need
to be able to perform the task defined
by the target objective. You might determine
other objectives, which are called enabling
objectives because they enable the target
objective.
3. Decide if all the enabling objectives
need to be covered after analyzing the
user profile and consulting the expert
users. In the above process, you will
come up with a design document. This document
might have different formats for each
of you. However, the content will definitely
be the target and enabling objectives
and the probable strategies.
